Advice

How much does a website cost (and why I never quote an off-the-shelf price).

It comes up in every first conversation. Here is my honest answer, and what really sits behind the price of a website, whether you are in France or in French-speaking Switzerland.

Cihan Toprakci's workspace, building bespoke websites
Every project is different, and that is precisely why a single price does not really mean much.

It is the very first question most people ask me, and that is completely natural: before you commit, you want to know what you are getting into. So I am going to answer it honestly, without beating about the bush, and explain why you will not see a single price displayed anywhere on this site.

The honest answer: it depends (and that is good news)

I know, "it depends" is the answer we all hate to hear. But when it comes to a website, it is the only honest one. A website is not a product you take off a shelf, neatly wrapped, identical for everyone. It is a tool built for your business, your customers and your own goals.

And that is good news, because it means you only pay for what you genuinely need. A craftswoman who wants a lovely page to showcase her trade and bring in calls does not have the same needs as a practice that wants a full site, with several pages and an enquiry form. Charging them the same thing would make no sense at all. My job is precisely to size the project to fit you as closely as possible.

What really moves the price

Rather than a figure plucked out of thin air, here are the real things that push a project's budget up or down. When we talk it through together, these are what I look at.

  • The number of pages. A single, well-built page does not take the same work as a site with several pages and detailed sections. The more content there is to organise, the more work sits behind it.
  • The design: bespoke or reused. We can start from a proven base that I adapt to your colours, or design everything from scratch for something truly unique. Both make perfect sense, but they are not the same investment.
  • Your content, ready or not. If you already have your words and your photos, we move quickly. If the text needs writing, the images choosing and everything laying out, that is real extra work, which I am happy to take on.
  • The features. An enquiry form, online booking, a map, a private area for your clients: each building block adds value, and a little work.
  • The languages. Here in the region, plenty of professionals want to speak to their customers in both French and English. A site in several languages means content to double up and to get right on both sides.

None of these points is "expensive" or "cheap" in the abstract. It all comes down to what genuinely serves your project. It is by talking it through together that we keep what matters and set aside what would bring you nothing. You will find the detail of what I offer on the services page, and a concrete example with the showcase website.

Why an off-the-shelf price is often a trap

You have surely seen sites announcing "your website from such-and-such a price". On paper, it is reassuring. In practice, it is rarely your price. And there are two ways for it to go wrong.

Either the advertised figure is deliberately inflated, to be sure of covering every case, even the heaviest. You then pay a safety margin for a project that, in your case, may have been far simpler. Or, the other way round, the headline price is set very low to catch the eye, and everything that actually matters gets added afterwards, as extras, week after week. The final bill ends up bearing no resemblance to the original promise.

Either way, you lose out: in money, or in trust. I prefer the opposite. No teaser price, no nasty surprises, just a price thought through for your real project, stated before we start anything at all.

How I work

It is really very simple, and it all happens before you commit to anything.

  • You describe your need. In a few lines, by message or by phone. You do not need a perfect brief; your ideas are enough, even rough ones.
  • I reply within 24h. In person, never with an automated message. If something is not clear, I ask you the right questions.
  • You receive a clear, detailed quote. A fixed price, line by line, where you see exactly what is included, set out for France or for Switzerland.
  • You decide, with no obligation. The quote is free and commits you to nothing. If it does not suit you, we simply leave it there.

This way of working is the same for everyone, on both sides of the border. Whether you are based in Haute-Savoie or looking for a web developer in Geneva, you get the same honest quote, tailored to your situation.

Pay once, not every month

One last point that truly matters to me, because it changes everything in the long run. When I hand over your site, it is yours. For good. You do not pay me every month for the right to use it, and you do not depend on anyone to keep it online.

The only ongoing expense is hosting, that is, the fact that your site stays reachable on the internet. And that comes to a tiny amount each year, not a monthly rent that lands on you with no end in sight. Many of the "simple" solutions out there lock you precisely into a monthly rent: the day you stop paying, your site disappears. I find that unhealthy. You have invested in a tool, and it should belong to you.

At heart, my whole way of working comes down to this one idea: keeping you free. Free in your choices, free with your budget, and the owner of what you pay for.

Read more Building your website when you work between France and Geneva

An idea of your budget?

Ask for a quote, it is free and with no obligation. Describe your project in a few lines, and I will get back to you in person within 24h.